和政客們一樣，科技公司的執行長們如今也被期望在他們國家面臨的重大社會問題上採取立場，蘋果公司的老闆蒂姆•庫克（Tim Cook）是最新加入這場爭論的人，他在週三晚上向公司的所有全球員工發送了一封電子郵件，這封郵件是由Recode獲得的。在這封郵件中，庫克對週末夏洛茨維爾發生的暴力事件做出了強烈回應，他接著毫不含糊地打電話說誰做錯了。

庫克寫道：“我不同意總統和其他人的看法，他們認為白人至上主義者和納粹之間在道德上是對等的，而那些反對他們的人則堅持人權。”。像微軟CEO薩蒂婭·納德拉一樣，庫克並沒有明確提到夏洛茨維爾之前出現的另一個問題，即谷歌內部流傳的一份備忘錄，該備忘錄暗示，生物差異解釋了為什麼科技界的**多於**，但他似乎在談論這一問題的同時，譴責了夏洛茨維爾的納粹分子。他強調平等對待所有人是他自己和蘋果公司道德的根本，蘋果公司的道德是透過其產品和行為表現出來的。

蘋果公司將向致力於反對白人至上主義的民權組織捐贈200萬美元，比如在夏洛茨維爾展出的作品，此外，它還將以二對一的方式，將員工捐贈與類似的事業進行匹配。很快，iTunes中還會增加一個選項，供蘋果使用者為支援蘋果選定的組織之一——南方貧困法律中心（Southern Poverty Law Center）做出貢獻。一個明顯相關的舉動是，蘋果支付（applepay）已經停止接受銷售白人至上主義和納粹裝備的網站的付款。

完整的電子郵件：

Team,

Like so many of you, equality is at the core of my beliefs and values. The events of the past several days have been deeply troubling for me, and I’ve heard from many people at Apple who are saddened, outraged or confused.

What occurred in Charlottesville has no place in our country. Hate is a cancer, and left unchecked it destroys everything in its path. Its scars last generati***. History has taught us this time and time again, both in the United States and countries around the world.

We must not witness or permit such hate and bigotry in our country, and we must be unequivocal about it. This is not about the left or the right, c***ervative or liberal. It is about human decency and morality. I disagree with the president and others who believe that there is a moral equivalence between white supremacists and Nazis, and those who oppose them by standing up for human rights. Equating the two runs counter to our ideals as Americans.

Regardless of your political views, we must all stand together on this one point — that we are all equal. As a company, through our acti***, our products and our voice, we will always work to ensure that everyone is treated equally and with respect.

I believe Apple has led by example, and we’re going to keep doing that. We have always welcomed people from every walk of life to our stores around the world and showed them that Apple is inclusive of everyone. We empower people to share their views and express themselves through our products.

In the wake of the tragic and repulsive events in Charlottesville, we are stepping up to help organizati*** who work to rid our country of hate. Apple will be making contributi*** of $1 million each to the Southern Poverty Law Center and the Anti-Defamation League. We will also match two-for-one our employees’ donati*** to these and several other human rights groups, between now and September 30.

In the coming days, iTunes will offer users an easy way to join us in directly supporting the work of the SPLC.

Dr. Martin Luther King said, “Our lives begin to end the day we become silent about the things that matter.” So, we will continue to speak up. These have been dark days, but I remain as optimistic as ever that the future is bright. Apple can and will play an important role in bringing about positive change.

Best,

Tim