你可能几周前就错过了，但索诺斯有了一位新的首席执行官：帕特里克·斯彭斯。据《****》报道，索诺斯的创始人约翰•麦克法兰（johnmacfarlane）有计划地、直截了当地将这一职位移交给斯彭斯，斯彭斯四年前在黑莓（BlackBerry）担任副总裁后来到索诺斯。这位新的首席执行官有一个新的使命：让这家独立的公司保持活力，因为它面临着来自全球最大科技公司的直接干扰浪潮。

Sonos**家用扬声器——正是亚马逊的Echo和（到目前为止程度较小的）Google home颠覆了这个空间。说Sonos被家庭中数字助理的崛起蒙蔽了双眼，这也许并不完全公平；但可以说，该公司还没有对它们突如其来的重要性做出足够迅速的反应。

我们得到了斯彭斯接手后立即发给他的公司的一份略为修订的备忘录副本，它揭示了索诺斯将如何面对这些新的挑战。也就是说：它将努力让每个人都和索诺斯玩得很好。

斯彭斯写道：“我们知道，家庭生活需要各种服务的支持。他表示，Sonos将与每个人合作，而不是与一家公司合作，就像它与音乐流应用程序合作一样：“我们将在语音服务方面做同样的工作，将所有重要的服务带到每个家庭。”

Sonos已经在计划与Amazon Alexa进行一些整合，但似乎其他服务也将紧随其后——假设Sonos能够以某种方式保持独立，并以某种方式说服所有这些潜在合作伙伴共享扬声器空间。斯彭斯提到了这一新的平衡，并表示索诺斯将进入“大联盟——与亚马逊、谷歌（Google）和（可能）苹果（Apple）等全球领导者合作和竞争。”

斯彭斯的备忘录还有更多内容，转载如下，包括在处理这些问题时需要“偏向行动”和“更多的产品创新”。这描绘了一幅这样的图景：一位首席执行官确切地知道自己的公司需要做什么才能保持独立和盈利——现在的诀窍是斯彭斯和索诺斯需要快速地做到这一点。

Team,

I am humbled and honored by the opportunity to serve as your CEO. I joined Sonos four and half years ago for two reas***:

First, I was a passionate Sonos customer – it changed the way my family and I enjoy music around our home. It was awesome to see my friends sharing their favorite musical memories around our dining room table and to see my two kids dancing their hearts out in the kitchen. Our company matters because music matters, and bringing that into more homes matters more than ever.

The second reason I joined was because of the people. The first person I met was John, and he was even more wonderful than the product. And then I got to meet the talented team and was blown away. Every day I leave work inspired by the passion and ideas I see from all of you. My passion for why we're here, for what we build, and my love for all of you has only grown over that time. For these reas***, taking on the CEO role is incredibly exciting, and I’m all in.

I’d like thank John for his leadership in bringing Sonos from an idea to a company of more than 1,300 people that has filled milli*** of homes with music. He’s done it by leading with clear mission and strong set of values. He has taught us what is possible when all of us show up every day ready to pursue our mission and carry out those values. John is a special entrepreneur, and one of the most selfless and high integrity people I know. We will build on this great foundation and relentlessly pursue the mission he set the company on fifteen years ago.

With the full arrival of streaming, the advent of voice, and the promise of the connected home, we are at a pivotal and defining moment – this is our time. The next few years will define our future as we step into the big leagues – partnering and competing with global leaders like Amazon, Google and (likely) Apple. It requires new thinking and a different pace than we had in our first fifteen years.

We know that life at home requires the support of a variety of services since each family member has their own preferences. We have already proven the ability to do this in an elegant and reliable way with music services. We are going to do the same with voice services, bringing all the services that matter to every home. This, combined with our strength and breadth in music streaming services, our commitment to building a software platform that partners can easily build on, our variety of awesome products that fit every room (vs. a one-size-fits-all approach), and sound quality that makes music come alive unlike anyone else, sets us up for a strong future.

We must challenge ourselves to stay ahead of the curve. Being great doesn’t always require being first, but when it comes to the home music experience, we must be the pioneer. More companies are jumping into our space because they see the big opportunity ahead. What got us here won’t alone get us through the next phase. Given this, there are two important areas we need to evolve:

First, we must have a bias towards action. You are all talented and bring diverse perspectives. You have ideas. Please share them freely – especially before they’re “perfect.” Take a risk and share them with others. Listen to the new ideas of your colleagues with the goal of learning about what could be, and help them make them better. Apply yourself to putting ideas into action and being nimble enough to adjust along the way. The pace in which we do this must be faster than the rate of change in the world, and the world is getting a lot faster.

Second, we must innovate boldly. When Sonos began, it was all about product innovation– and while we need more product innovation and pace than ever, we also need to expand our innovative thinking to the way we market to customers, the way we sell to customers, and the way we service customers. We need to be bold about where we believe the world should go, and then we need to lead it there.

I’m fired up to go after the opportunity in front of us, and bring the joy of Sonos to milli*** of new homes. I look forward to doing it together with all of you.

Best, Patrick