这是一个很大的一周，**与瘦边框。当然，iphonex最终还是曝光了，它的设计特点是几乎整个**正面都被屏幕占据。一天前，小米发布了Mi Mix 2，这是继去年第一款将这种设计置于聚光灯下的**之后的又一款产品。

不过，我一直在想。如果这是**设计的逻辑终点——你能看到的几乎都是屏幕——那么公司和设计师在未来将如何区分他们的产品呢？他们将如何脱颖而出？

继本周在北京举行的Mi Mix 2发布会之后，我向传奇工业设计师兼建筑师菲利普•斯塔克（Philippe Starck）提出了这个问题，他曾与小米合作开发过两款Mix**。斯塔克的简历内容丰富，包括一个备受争议的柠檬榨汁机、东京一个标志性但奇特的啤酒厅，以及史蒂夫·乔布斯委托的游艇等项目。

恰巧，史塔克也表达了我的担忧，并就什么是“诚实”的**设计以及小米在价格上的竞争力本身是一个设计元素提出了自己的看法。

It’s a real subject. All the intelligent parts of human production go with the strategy of dematerialization — less and less and less materiality, more and more and more intelligence. The computer was a very good example, and now the telephone is a fantastic example. That’s because in a telephone, only the image and the sound is important. And yes, we work to have less and less and less and less. We don’t have soluti*** today to make a difference just to make a difference. If we make a difference just to make a difference, that will be more. [That] which is more is less, now.

That’s why we are really, with the telephone, in front of the end of dematerialisation. That means we go directly to bionics. Bionics is when the service — telephone, computer, anything — goes in your body. And in this case, there is no more design. The designer is your coach, is your dietician, but there is no more. For all intelligent human production, the designer will be dead very very very fast.

That’s why today, the duty of an honest designer like me, with an honest company like Xiaomi, is to continue to make less and less until that will not be possible. [So] there is no answer today. We don’t need to make a difference. In Xiaomi products, final differences stay inside. The quality, the price — the price is less and less and less. That’s why it’s a difference — when you see that it’s half of the compe*****, it’s a huge difference.

后来，当被问及与小米合作的吸引力和挑战时，斯塔克又回到了这个话题。

I think the best investment in everything, and especially in the future, is honesty. You know, when you listen to [Xiaomi CEO] Lei Jun during the show, you realize how everything is clear. It’s honest. There is no lie. The company who lies will die. And also, there is an incredible amount of intelligence in this company.

The biggest challenge for the next product is, as we said before, the end of dematerialization. Today with the Mix 2 we give the most possible with the least possible. That’s why we have to accept that design like we thought of before is disappearing.

Now the difference will be just what is the profit for us, what is the best service, what is the best price, what is the most intelligence. That is design now. That’s why a designer like me now, in Xiaomi, speaks more about philosophy and vision than design. Times are changing fast, but Xiaomi makes time change even faster.

最后，尽管他的职业面临着潜在的挑战，斯塔克还是毫不含糊地表示，这是否是一条正确的道路。

There is no choice! *laughs* Nobody proposed it, because it’s just the right thing to do. You don’t need to speak about evidence, you don’t propose evidence, everybody knows around our table that the main goal is the full-size screen. There’s no question.