BuzzFeed报道说，随着另一部电影的上映，人们对史蒂夫•乔布斯（Steve Jobs）刮目相看，苹果公司的领导人在这位标志性的CEO去世四周年之际，花了不少时间澄清了这一记录。除了给员工的一份备忘录，库克，以及艾迪·库伊和麦金塔的原团队成员巴德·特里布尔，都为公司的员工写了简短的文章，解释他们是如何认识这位苹果创始人的，赞扬他最好的品质和他们对他的感情。

这些论文都发表在公司内部网AppleWeb上。这是艾迪·库伊的：

Working with him, I always felt that there was a personal connection. It wasn’t just work. And in a way, sometimes he was a brother; sometimes he was a father figure, depending on what it was. But it was a family member nonetheless. And it was somebody you didn’t want to disappoint. I’ve never felt that way about anybody else that I’ve worked with. You feel that way about your family. You don’t wan’t to disappoint your dad, you may not want to disappoint your bother or your kids or your wife. But you generally don’t feel that way about your boss, per se. There was a different feeling. He had that. He created that. And I think that’s part of the personal touch of the relati***hip that at least I felt I had with him around it.

That was the person he was, the person I knew. There were obviously times where we disagreed, fought, and other things — like any relati***hip has. But he was a person who really cared.

— Eddy

“他是一个真正在乎的人。”

苹果公司（Apple）自2011年去世以来，一直有一个传统，那就是牢记史蒂夫•乔布斯（stevejobs）对公司和整个科技的重要性。然而，今年人们越来越关注乔布斯的善良，又一次是“一个真正在乎他的人”，这与他近几个月来受到的批评形成了及时的对比。亚历克斯·吉布尼的《史蒂夫·乔布斯：机器里的人》在SXSW上映后，被艾迪·库伊称为“吝啬鬼”。最近，蒂姆·库克告诉斯蒂芬·科尔伯特，好莱坞在银幕上用严厉的眼光刻画乔布斯的做法是“投机取巧”，很快受到史蒂夫·乔布斯作家亚伦·索金的指责(索金后来道歉了。）然而，公众选择记住这位创始人，苹果显然正在尽一切努力确保公司内部记住他，认为他是世界创新的积极力量。