一段时间以来，Facebook不直接向广告商**您的个人数据这一事实一直是公司高管用来保护公司免受隐私政策批评的盾牌。不幸的是，对于Facebook来说，批评家们倾向于拿起这个盾牌，用它打败公司。

斯坦福大学商学院助理教授Michal Kosinski是继Facebook最喜欢的自卫咒语之后的最新一位。在《****》的一篇广为分享的专栏文章中，科辛斯基认为Facebook承诺不**你的数据是对它从中获得巨大利润这一事实的干扰：

When the company argues that it is not selling data, but rather selling targeted advertising, it’s luring you into a semantic trap, encouraging you to imagine that the only way of selling data is to send advertisers a file filled with user information. Congress may have fallen for this trap set up by Mr. Zuckerberg, but that doesn’t mean you have to. The fact that your data is not disclosed in an Excel spreadsheet but through a click on a targeted ad is irrelevant. Data still changes hands and goes to the advertiser.

Facebook’s claiming that it is not selling user data is like a bar’s giving away a free martini with every $12 bag of peanuts and then claiming that it’s not selling drinks. Rich user data is Facebook’s most prized possession, and the company sure isn’t throwing it in for free.

周三晚上，第二段出现在媒体推特上的许多截图中，即使科辛斯基的zinger没有真正扫描（Facebook的12美元一袋花生到底是什么？），第二句话甚至没有争议。当然，Facebook从我们自愿提供的数据中获益匪浅；问题是我们对此有何感想，或许还有该怎么办。

Facebook广告副总裁罗伯·戈德曼（Rob Goldman）今天在推特上反驳了这篇评论。”你当然有权发表你的意见，但我们不**人们的数据。他写道这不是闪避或语义学，而是事实。我们不**或共享个人信息。”

在科辛斯基和高盛之间，我们有一场完美的推特辩论——一场双方都可以通过在重要方面正确而在其他方面错误而获胜的辩论。高盛可以说“事实上，我们不**你的数据”，而科辛斯基可以说“事实上，你基本上是这样”，唯一的问题是，我们的辩论是否会比“社交媒体在2016年选举中扮演了什么角色”的辩论时间更长。（我认为他们的观点甚至不一致？）

尽管如此，高盛还是在这里做出了有意义的区分，因为确实有一些大公司在**你的数据。它们有着奇妙的反乌托邦科幻名称：Acxiom、益百利、Epsilon、Exactis，还有——也许是我最喜欢的——有记录的未来。他们是相当有利可图的——尽管不是，比如说，Facebook级别的盈利。虽然我不知道有谁知道他们的存在，但总的来说，我们不会像对待Facebook上的数据隐私那样，对世界上的ε感到愤怒。

正如我们所指出的，每当Facebook是否**数据的争论抬头时——这感觉像是我们今年第三次或第四次这样——租用匿名数据集，就像Facebook一样，比数据代理提供的一次性购买和订阅要好得多。当Facebook说它不**你的数据时，它常常暗示这样做会严重破坏信任。这意味着，该公司的商业模式值得道德上的赞扬，尽管这至少和其他任何东西一样是收入方面的考虑因素。

值得赞扬的是，高盛今天或多或少说了这句话。”与任何人**或分享个人信息都不符合我们的商业利益，”他写道我们的商业模式只有在对人们有效的情况下才有效——如果人们不这样做，他们就不会来到Facebook，广告商就无法联系到他们，我们也就没有业务了。”

高盛还为我们中更注重隐私的人提供了另一个和平机会：一个指向广告偏好管理器的链接，你可以使用它来防止Facebook根据它对你的了解来锁定你(也许你会像我一样，在参观时了解自己。显然，我是地中海餐厅的常客，至少在统计上是如此。）

当然，大部分Facebook用户不太可能修改这些设置——我怀疑高盛知道这一点。一个更有用的问题可能是，我们大多数人可以接受哪种基于广告的商业模式。正如本尼迪克特·埃文斯周三晚上所说：

We don’t want irrelevant ads or ads that are too relevant. We don’t want anyone to know what we bought but we want the advertiser to know we already bought that. And we refuse (mostly) to pay but we don’t really want ads anyway. Our feelings about online ads are pretty unresolved

埃文斯所描述的紧张局势是真实存在的——我不确定我能否让绝大多数美国人就前进的道路达成一致。这也许就是为什么我们发现自己在一次又一次地进行同样的辩论。我们知道我们想要的不是当前的数据隐私制度，但我们仍然不能完全命名它。

民主

“他们不在乎”：当记者们试图切断联系时，Facebook的事实核查陷入混乱

山姆·莱文（Sam Levin）探究了一些Facebook事实核查人员对其事实核查程序的不满。该公司发表了长篇大论的回复。一般来说，我对事实核查的有效性表示怀疑，但作为打击错误信息的更大工具的一部分，我认为Facebook可能仍应该继续推进（并改进）它。

Kim LaCapria recently left Snopes as a content manager and fact-checker partly due to her frustrati*** with the Facebook arrangement. She said it quickly seemed clear that Facebook wanted the “appearance of trying to prevent damage without actually doing anything” and that she was particularly upset to learn that Facebook was paying Snopes: “That felt really gross … Facebook has one mission and fact-checking websites should have a completely different mission.”

Binkowski said that on at least one occasion, it appeared that Facebook was pushing reporters to prioritize debunking misinformation that affected Facebook advertisers, which she thought crossed a line: “You’re not doing journali** any more. You’re doing propaganda.”

在法国，学校课程会问：你应该信任哪一个推特帖子？

亚当·萨塔里亚诺（Adam Satariano）和埃利安·佩尔蒂埃（Elian Peltier）关注法国的互联网扫盲计划：

Since 2015, the French government has increased funding for courses about the downsides of the online world. About 30,000 teachers and other educational professionals receive government training on the subject every year. In some places, the local authorities require young *****s to complete an internet literacy course to receive welfare benefits, such as a monthly stipend.

The French Culture Ministry has doubled its annual budget for the courses to 6 million euros (about $6.8 million), and the Education Ministry is adding an elective high school course on the internet and the media to the national curriculum, making it available to thousands of students. Some educators are calling for the courses to be mandatory, taught alongside history and math.

越来越多的反对者要求亚马逊提供帮助

Greg David指出了亚马逊寻求在纽约建立地区办事处1的潜在障碍：

Blocking Amazon’s arrival won’t be easy. The City Council was cut out of the approval process by putting the state in charge of overseeing the project. The Cuomo Administration has also claimed it has existing funds to pay for the incentives and won’t be required to seek legislative approval.

However, most experts say that at some point the administration will have to seek approval of the state Public Authorities Control Board, which c***ists of representatives of the governor, Senate majority leader and Assembly speaker. The PACB is the body that killed the Bloomberg administration’s Olympic stadium bid but approved the Atlantic Yards development in Brooklyn. It is through the PACB that Gianaris could exercise the most influence.

亚马逊不会说它是否能与冰一起工作

Davey Alba和Caroline O'Donovan试图通过面部识别技术弄清亚马逊与ICE的潜在关系：

Approached by BuzzFeed News after the subject came up during a hearing between Amazon policy representatives and New York City Council members Wednesday morning, Amazon would not say outright that the company does not work with ICE. A company spokesperson said it was policy for Amazon to not talk about its clients.

The question of whether Amazon provides facial recognition services to ICE arose when Brian Huseman, Amazon’s vice president for public policy, brought up the company’s Rekognition platform and tools in resp***e to a question from council Speaker Corey Johnson about its work with ICE. Johnson did not mention Rekognition in the question, but Huseman brought up the service voluntarily.

高科技学位和鳄梨的价格：纽约给亚马逊的数据

Karen Weise查看了纽约向亚马逊提交的数据，作为其求爱过程的一部分，发现虽然该数据大部分是公开的，但将其放在一个地方可能需要很多工作：

Amazon asked for detailed information on the availability of machine-learning specialists, user-experience designers and hardware engineers — three jobs critical to its growth. The proposal says that New York University awarded 64 undergraduate and 63 graduate degrees in integrated digital media, which includes design, in the past three years. Amazon also learned that Columbia University has outreach programs for STEM programs for K-12 schools in the Bronx and Upper Manhattan that reached 3,682 students last year, and that Columbia planned to expand the offering.

The data, while not flashy, is core to the ability to understand where the best pool of potential employees live and could be developed, which drove the search for the new headquarters.

YouTube在最近一个季度删除了5800万个视频

那是很多视频！来自YouTube最新的透明度报告：

More than 7.8 million of those videos were taken down because they violated community guidelines. The other 50.2 million were taken down as YouTube removed 1.67 million channels.

The online video platform said 72 percent of the videos removed for violating guidelines in the latest quarter were “spam or misleading,” 10.2 percent were removed out of concern for “child safety” and 9.9 percent were removed for including “nudity or sexual content,” according to its latest report.

发展我们的Twitter透明度报告：扩展数据和见解

Twitter的2018年透明度报告与我读过的所有透明度报告一致，显示**实体对用户信息的需求不断增加：

The latest Twitter Transparency Report shows that Twitter received approximately 80% more global legal demands, impacting more than twice as many accounts compared to the previous reporting period. Similar to the last reporting period, roughly 87% of the total global volume originated from only two countries: Russia and Turkey.

Twitter also received 10% more government information requests (combined emergency disclosure requests and non-emergency requests), which is the largest percentage increase since our July-December 2015 report.

在别处

Facebook将广告时段扩展至14个国家，在全球桌面上发布Watch

Facebook已经在全球桌面和**上推出了视频标签，并且正在向更多的公司推出中期广告(但对我来说，最值得注意的是Facebook的视频观看时间统计数据。该公司认为有必要吹嘘过去一个月有4亿人在手表上花费了“至少一分钟”——发明了我最喜欢的新指标，我称之为“偶然花费的时间”。

Facebook将削减一些新闻节目的资金

杰西卡·图克尔（Jessica Toonkel）、汤姆·多坦（Tom Dotan）和比约利·沙阿（Beejoli Shah）报告说，Facebook已经计划减少对个人新闻节目的资助，出版商不知道如何利用公司现有的广告工具为其提供资金：

At least two media executives said privately any cutback in funding could make it difficult for them to continue producing their shows. While they’re happy with the audiences their shows have drawn, the news executives complain that the ad revenue has been underwhelming. Some have begun discussing other ways to make money on their shows, such as sp***orships.

Facebook希望客户在Facebook上购买和观看付费电视

据Peter Kafka报道，Facebook正与HBO、Showtime和Starz等付费电视频道就在Facebook上**这些公司的流媒体电视服务的提议进行磋商：

Industry executives believe TV programmers will expect Facebook to shell out advance payments for multiple-year deals, which Facebook would recoup by pocketing some of the channels’ subscription fees. Platforms like Apple and Amazon generally keep 15 percent to 30 percent of any subscription revenue they generate.

脸谱网的Carolyn Everson：隐私是“我们公司的基础”

在Facebook在布莱恩特公园开设了一个为期一天的弹出式信息亭来回答用户的隐私问题之际，首席营销官卡罗琳·埃弗森（Carolyn Everson）对克里·弗林（Kerry Flynn）说了一些非常有思想性的表情符号：

EVERSON: We learned a lot of less*** post Cambridge Analytica, but one of the most important ones is that we do have a tremendous amount of tools for c***umers to control those privacy settings and yet except most c***umers, or many c***umers don’t know how to use them, or we have not yet done all we can do to make sure that people are comfortable with our privacy checkup. We care deeply, as deep as a company can care about privacy. It’s the foundation of our company, and we want people to know that we care. We want them to use the tools that we built and know how serious we are about it.

我是如何离开苹果、微软、谷歌、Facebook和亚马逊的

危险的激进分子丹尼尔·奥伯豪斯（Daniel Oberhaus）一个月没有使用苹果、微软、谷歌、Facebook和亚马逊的产品。这基本上是不可能做到的——AWS拥有很多网站——但奥伯豪斯发现，退出Facebook是最容易的：

I have been off Facebook for a few months now and my only regret is that I didn’t leave sooner. Although there is admittedly something of a phantom-limb effect right after leaving—pulling out my phone in resp***e to imaginary pings from Messenger or reflexively navigating to the Facebook login page only to realize I no longer had a profile—the feeling that I was always missing something quickly subsided. I go out with friends and attend events just as much as I did before. I have no qualms about missing events that I would’ve received a mass Facebook invite to because now I live in blissful ignorance of their occurrence. Contrary to my expectati***, my FOMO is at its lowest point in years.

杰克·多西的慈善基金会在哪里？

Owen Thomas写道，杰克·多西在2015成立了一个“慈善基金会”，它实际上是一个捐助者建议基金，它不需要公开披露——但也许从来没有做过任何事情。

YouTube Rewind 2018正式成为YouTube上最不受欢迎的视频

每个人都对YouTube的每件事感到愤怒，他们的不满也没有出现在2018年YouTube内容营销视频中，现在每个人都对这件事感到愤怒。朱莉娅·亚历山大（Julia Alexander）报道说，这段视频现在已经收到了1000多万条不喜欢的内容：创历史记录。

2018年14张图表：年终回顾科技趋势和困难

拉尼·莫拉（Rani Molla）在这里发布了很多不错的图表，但最应该让社交公司感到寒心的是他们的用户群正在下滑。

发射

**内容禁令后，Tumblr又回到了苹果的应用商店

苹果上个月禁止Tumblr进入应用商店，原因是与儿童色情相关的问题。从那时起，Tumblr已经自愿消除所有色情内容，用户们声称整个服务可能已经死了。但与此同时，应用程序又回来了！

拿

“gilets jaunes”运动不是Facebook革命

Jen Schradie说，“不知从哪里冒出来的民粹主义运动在数字时代并不新鲜”——Facebook在黄背心**活动中的作用被夸大了：

The problem with the pendulum swing of “Hooray, the Internet connects!” to “Boo, the Internet deceives!” is that neither explanation for protest takes into account the community ties before the protests began but more importantly, the broader structural crisis that brought people together in the first place.

This is a movement that is linked to power and economic differences – not just people feeling a financial squeeze at the end of the month but also eyeing the growing inequality between the elites and the working class all over France. And they’re not spending valuable time at protests or risking arrest because they are dupes to fake news. They are embedded in a societal context that drives their participation.

“gilets jaunes”和民粹主义神话（美元）

西蒙·库珀（Simon Kuper）认为，从总体上看，黄背心**活动甚至没有那么有趣：

Populist movements may be the past, not the future. In November’s midterms, Trump’s Republicans lost the popular vote for the House of Representatives by 8.6 per cent — the biggest defeat for a majority party since records began in 1942. Meanwhile, as Brexit becomes increasingly hilarious, polls c***istently show that most Brit*** now oppose it. Approval of the EU across the rest of Europe is the highest since 1983, says the European Commission’s polling wing.

当Facebook走上Myspace的道路时会发生什么？

约翰·赫尔曼（John Herrman）想知道Facebook的终结是否有一天会把它连同你的所有数据一起卖给一家广告技术公司：

The advertising data exposed in a user’s personal Facebook archive is, of course, just a sliver of what is available to the company. Facebook’s real profile of who you are — the one that it uses to fill your feeds and show you ads — is far more comprehensive. The company’s relentless accumulation of user data isn’t just a grab for power or a default behavior. It’s a long-term investment. You may forget Facebook; it could happen sooner than you expect. But it’s not likely to forget you.

亲爱的科技公司，我不想在我的孩子死产后看到怀孕广告

Gillian Brockell写道，科技平台发现她怀孕了，随后又无法发现她的婴儿是死胎，这让基本的网络冲浪变得异常令人担忧：

But didn’t you also see me Googling “braxton hicks vs. preterm labor” and “baby not moving”? Did you not see my three days of social media silence, uncommon for a high-frequency user like me? And then the announcement post with keywords like “heartbroken” and “problem” and “stillborn” and the 200 teardrop emotic*** from my friends? Is that not something you could track?

谷歌眼镜并不是一个失败。它引起了重大关切

Rose Eveleth说Google Glass的失败是人类的胜利：

The end of privacy can feel a bit like climate change: two dystopian futures we’re hurtling towards with no exit in sight. They both feel impossible to resist, impossible to change with our individual decisi***. But only one of them actually is. While real soluti*** to climate change live or die in the hands of a **all number of mega-corporati***, security and privacy is actually something we can all impact. Unlike switching to a metal straw, drawing lines in the sand for always-on listening devices does make a difference. A legal difference even. And that’s worth fighting for, if only so we can trash-talk Google Glass in the privacy of our own homes, without our Google Assistant tattling on us.

最后。。。

卡贝尔·萨瑟是著名的软件工作室恐慌的联合创始人。在本周一条颇受欢迎的推特帖子中，他透露自己是前XBox Live支持论坛的粉丝。在该论坛上，被禁用户将向版主请求恢复原状，并经常收到深思熟虑的回复。

这些投诉通常都很有趣——对失去玩家代号、**召回深表歉意——但对于Facebook这样的公司来说，这是一个教训，它目前正在考虑设立最高**。萨瑟在这里发现的是一种判例法——以及司法系统的雏形。所以读起来很有趣，但也很有用。

跟我说

向我发送销售提示、评论、问题和个人数据：[email protected].