作为对Facebook态度的持续研究的一部分，皮尤研究中心今天发布了一些关于人们如何理解广告定位基本原理的新数据。在《边缘》一书中，朱莉娅·亚历山大有一个重要的发现：

Seventy-four percent of Facebook users are unaware that Facebook records a list of their interests for ad-targeting purposes, according to a new study from the Pew Institute.

Participants in the study were first pointed to Facebook’s ad preferences page, which lists out a person’s interests. Nearly 60 percent of participants admitted that Facebook’s lists of interests were very or somewhat accurate to their actual interests, and 51 percent said they were uncomfortable with Facebook creating the list.

数据的覆盖范围通常强调消费者的无知。”TechCrunch报道说：“大多数Facebook用户仍然对其令人毛骨悚然的广告做法一无所知。”《****》说：“对于大多数用户来说，Facebook的广告资料是个谜。”大多数用户仍然不知道Facebook广告是如何运作的。

所有这些故事都是准确的——但我倾向于更乐观地看待这些数据。高中时期的职业生涯是熬夜，在《今夜秀》（don't@me）上看“乱穿马路”节目，这让人们产生了一种健康的怀疑主义，认为一大群美国人可能什么都知道。就在2017年，大多数美国人还无法说出一项受第一修正案保护的权利。如果我的这些同胞仍在追赶在线广告平台的变迁，我可以原谅他们。

但让我们再看看数字。据皮尤调查，26%的美国人知道Facebook记录了他们的兴趣列表，并用它来针对他们做广告。大约有2.14亿美国人拥有Facebook个人资料。如果是这样的话，那么在过去的十年里，5560万人已经学会了如何进行广告定位。Facebook本身在这项工作中扮演了不小的角色，经常在软件和营销材料中描述他们的广告定位系统，最近甚至开始围绕它建立弹出式事件。

然后，考虑到脸谱网在北美洲的使用已经持续了三个季度。再加上另一组皮尤数据，从9月份开始：

Pew surveyed more than 3,400 U.S. Facebook users in May and June, and found that a whopping 44 percent of those ages 18 to 29 say they’ve deleted the app from their phone in the last year. Some of them may have reinstalled it later.

Overall, 26 percent of survey respondents say they deleted the app, while 42 percent have “taken a break” for several weeks or more, and 54 percent have adjusted their privacy settings.

该调查并未试图将这些删除归因于任何特定原因，尽管作者推测，一年来的数据隐私丑闻已经造成了损失。至少有可能的是，数千万美国人中的一些人确实知道Facebook的商业模式是如何运作的，这是该公司增长放缓的原因之一(诚然，北美市场完全饱和、新客户不断流失可能是一个更大的原因。）

值得注意的是，大多数受访者表示，Facebook准确地定位了他们的兴趣，只有绝大多数受访者表示，这份名单让他们感到不舒服。”数据显示，73%的人认为分类准确地描述了他们喜欢的内容，对我们来说，这是一件好事，因为这些人在Facebook上会有更好的体验，”在Facebook上做广告的Rob Goldman在推特帖子中说。

但是，那些既了解Facebook的运作方式又对其感到不安的人，虽然比你想象的要小，但他们的人数之多足以改变Facebook的未来。这5560万美国人已经代表了一个健康的选区——从Facebook使用率的下降来看，这个选区似乎已经开始投票了。

民主

独家报道：Facebook在印度大选前出台了更严格的广告规则

帕雷什·戴夫（Paresh Dave）报道，Facebook计划在未来几个月内将其最新的政治广告规则（要求广告商在发布政治广告之前通过邮件注册）扩展到印度、尼日利亚、乌克兰和欧盟

Beginning on Wednesday in Nigeria, only advertisers located in the country will be able to run electoral ads, mirroring a policy unveiled during an Irish referendum last May, Katie Harbath, Facebook’s director of global politics and outreach, said in an interview.

The same policy will take effect in Ukraine in February. Nigeria holds a presidential election on Feb. 16, while Ukraine will follow on March 31.

众议员奥卡西奥·科尔特斯将教民主党如何在推特上更受欢迎

据马克纳·凯利报道，擅长推特的众议员亚历山大·奥卡西奥·科尔特斯将于周四为民主党人举办社交媒体研讨会。不幸的是，你必须是国会的民主党议员才能参加。

Ocasio-Cortez will be leading a session with the House Democratic Policy and Communicati*** Committee Thursday “on the most effective ways to engage c***tituents on Twitter and the importance of digital storytelling.” Her colleague, Rep. Jim Himes (D-CT) will be sharing his insights as well.

Ocasio-Cortez has over 2 million followers on Twitter, and 1.8 million on Instagram. Himes, who runs his own social media as well, has 76,000 followers on Twitter.

国会议员大卫·西西林（David Cicilline）打算改变技术和反垄断法

乔·诺塞拉与众议院司法委员会反垄断小组委员会新任主席大卫·西西林会谈。我预测他的竞选委员会今年将看到捐款激增！

CICILLINE: I was the co-chair of the Democratic Policy and Communicati*** Committee, which develops the agenda for the Democrats, and it became clear to me that one of the central issues was the economic concentration of power and the corresponding concentration of political power that resulted in fewer choices, higher prices, and so on. And the more I thought about it, the more it became clear to me that this economic challenge, where people are working harder and harder and not getting ahead, and this enormous concentration of wealth at the very top, this wasn’t just by accident. Part of the reason it wasn’t confronted successfully was because there hadn’t been a lot of serious attention to antitrust and competition policy — both in Democratic and Republican administrati***. And so it made me realize that if we’re going to be serious about taking on income inequality and getting this country working for working people again we had to take this competition issue on directly.

谷歌、微软和亚马逊的面部识别技术面临越来越大的压力

马克纳·凯利报道说，倡导团体联名致函科技巨头，要求他们不要向****面部识别技术。

The American Civil Liberties Union (ACLU), the Refugee and Immigrant Center for Education and Legal Services (RAICES), and the Electronic Frontier Foundation (EFF) were among the groups that pressed these companies. The letter marks mounting pressure on some of Silicon Valley’s most influential companies and their ramping efforts to build facial recognition systems.

“We are at a crossroads with face surveillance, and the choices made by these companies now will determine whether the next generation will have to fear being tracked by the government for attending a protest, going to their place of worship, or simply living their lives,” Nicole Ozer, technology and civil liberties director for the ACLU of California, said.

**访问权限以篡改美国新闻网站的黑客

你可以通过接管新闻出版商的内容管理系统，向世界传播大量假新闻。Joe Uchill报告称，黑客声称正在**对1425个美国网站的访问权：

The U.S. site package, listed in October, started bidding at $600 with a buy-it-now option of $1,200.

A second listing in December offered access to a centralized administration panel for a variety of news sites. Those sites were largely Southeast Asian, with Saudi and U.S. sites mixed in. Bidding on that started at $50, with an option to outright purchase at $150.

在别处

Pinterest正在采访银行家，这表明IPO终于开始了

据Teddy Schleifer和Kurt Wagner报道，Pinterest即将上市：

Pinterest is expected to decide on its lead bankers soon, although some people close to the company believe that Goldman Sachs has had the edge. Selecting bankers in January would put Pinterest on pace for an IPO as early as the second quarter of this year, perhaps once the company has a full quarter of 2019 financials to share with Wall Street.

对不起，我忘了你的生日，我退出了Facebook

多年来，人们把记住生日的任务外包给了Facebook。当一些人退出时，他们将如何记得给他们的朋友留言？乔安娜·斯特恩探索：

Kaveri Chandrashekar, 30, a writer in Mumbai, estimates she used to receive 75 birthday wishes on Facebook. She deactivated her account in June 2017 because of privacy concerns. When her latest birthday rolled around, she received a fraction of the well-wishes, via texts and phone calls. Many arrived later at night because friends and family hadn’t remembered until later in the day.

Ms. Chandrashekar found herself in a real “Sixteen Candles” situation. (In the iconic ’80s film, the protagonist’s birthday is forgotten by everyone in her family.) At around 8 p.m., she hadn’t heard from her 86-year-old grandmother and decided to give her a call to make sure everything was OK. When she said it was her big three-oh, her grandmother replied: “Why didn’t Facebook remind me?”

Facebook仍然是狗最好的朋友

动物收容所喜欢Facebook，肯特德国报道：

A September study by the ASPCA found that 76 percent of the shelters and rescue organizati*** surveyed say their social media use has increased in the last year, with Facebook being cited as the most effective platform for increasing adopti***. Sixty-six percent said social media had boosted fundraising levels and 56 percent said it’s helped them be more successful with placing senior animals or those with special needs.

世界上最有价值的初创企业受到中国经济放缓的冲击

TikTok背后的公司正努力实现其收入目标，而中国经济正处于更大范围的放缓之中，报告Lulu Yilun Chen和Selina Wang：

The company told investors to expect revenue of 50 billion ($7.4 billion) to 55 billion yuan during its most recent fundraising, the people said, asking not to be named because the matter is private. It reached the lower end of the target, the first time in years it hasn’t beaten its forecast, because it delayed monetizing new functi*** and China’s slowing economy dampened spending on ads, the people said.

Six-year-old Bytedance secured a $75 billion valuation in the most recent fundraising, vaulting it ahead of Uber Technologies Inc. in the global rankings, after attracting backing from SoftBank Group Corp., KKR & Co. and General Atlantic. The social media giant is nurturing a raft of apps including news aggregating service Toutiao and short video platform Tik Tok, helping it create an internet experience that’s a cross between Google news and Facebook.

发射

推特为安卓系统带来了反向的时间顺序提要

如果像我一样，你通常喜欢阅读按最近情况排序的推文，现在你可以在Android设备上阅读。

拿

当你悲伤时，Facebook是一个寻找支持的好地方

凯蒂·霍金斯·加尔（Katie Hawkins Gaar）说，在她丈夫去世后，Facebook是不可或缺的：

I get it. There’s a lot that’s bad about Facebook. But since my hu**and passed away, I’ve learned how beneficial social media can be when facing a major loss. Facebook gave me a way to share updates with friends and family when doing so in person was too difficult. And my Facebook friends offered me plenty in return: book suggesti***, introducti*** to other widows and widowers, thoughtful messages and encouraging comments, and more “love” reacti*** than I could count.

Facebook was how, four days after Jamie’s death, friends knew to gather at an impromptu memorial at his favorite brewery in St. Peter**urg, Florida, where we lived. It was how I communicated to hundreds of people the time and place of his funeral in Atlanta. It’s how, months later, I informed everyone that we had finally received the cause of death: fibromuscular dysplasia, a rare and often undiagnosed condition that causes narrowing and twisting of the arteries. In Jamie’s case, it affected his heart.

Facebook不需要愚弄你

马克斯·里德（Max Read）驳斥了《连线》上的一篇文章，该文章认为，过去一周在Facebook上流行的“10年挑战”是一个训练机器学习系统的邪恶计划(Facebook已经有了大部分的数据。整个挑战包括将两张之前上传的Facebook图片并排放置。显然！）

Just as Facebook doesn’t need to eavesdrop on you, no one needs to fool you into posting photos of yourself. Indeed, as O’Neill herself acknowledges, there is already a particularly large data set of carefully curated photos of people from roughly ten years ago and now. It’s called “Facebook,” and I personally have been a longtime volunteer, donor, and subject. If you’re one of the 350 million people or so who’s been on Facebook since 2009 — or if you’ve uploaded older photos to the platform after joining — the world’s biggest social network already knows what you look like now, in the past, and probably in the future, too. O’Neill argues your already-extant Facebook photos aren’t as useful a data set for training facial-recognition algorithms as the 2009/2019 photos, but that seems obviously untrue: Facebook has spookily sophisticated face-recognition technology, as anyone who’s seen Facebook’s automatic tagging software at work will tell you.

最后。。。

*****的假版本在华盛顿特区的多个地点分发。

有假新闻，也有假新闻。周三，被称为“唯唯诺诺者”的反特朗普**者在我国首都分发了虚假版本的《*****》。除了印刷版——谎称总统已经辞职——恶作剧者还短暂地建立了一个模仿《*****》的网站。下午，他们发布了一份新闻稿，祝贺自己的大胆：

“The story this paper tells is more reasonable than our current reality,” says author Onnesha Roychoudhuri, who created the paper together with author L.A. Kauffman and trickster activist collective the Yes Men. “And it’s anything but far-fetched. We’re already seeing unprecedented levels of protest and resistance. Now we just need to ask ourselves: What’s next? This paper offers a blueprint to help us reclaim our democracy.”

无论如何，这是一个蓝图。

跟我说

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