什么是美国历史上最长的广告活动?(the longest ad campaign in us history?)

Smokey Bear是美国持续时间最长的广告活动。创建于1944年,以应对野火的增加,烟熊广告被用来防止野火。第二次世界大战期间,包括消防队员在内的许多人应征入伍,人们呼吁公众更加勤奋,以防止更多的野火。林业局与战时广告委员会和州林业工作者协会一起使用海报和标语建议人们可以防火并赢得战争。。...

Smokey Bear是美国持续时间最长的广告活动。创建于1944年,以应对野火的增加,烟熊广告被用来防止野火。第二次世界大战期间,包括消防队员在内的许多人应征入伍,人们呼吁公众更加勤奋,以防止更多的野火。林业局与战时广告委员会和州林业工作者协会一起使用海报和标语建议人们可以防火并赢得战争。。

有关Smokey Bear的更多信息:

  • 在Smokey Bear出现之前,迪士尼允许使用斑比海报进行森林防火。
  • 艺术家Albert Staehle(1899-1974)创作了第一张Smokey Bear海报,描绘了熊在篝火上浇水的情景。
  • 1950年,一只美国黑熊在新墨西哥州的一场大火中获救,大火烧毁了17000英亩(69公里)。这只熊被命名为“热脚泰迪”,但后来在吉祥物之后改为“斯莫基”。
  • 发表于 2022-01-18 21:11
  • 阅读 ( 83 )
  • 分类:公共

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