如果你在过去的五年里买过，飞过，看过，甚至想过一架无人机，那很可能是DJI的四架直升机之一。事实上，根据彭博商业周刊（Bloomberg Businessweek）的一篇新专题报道，这家中国公司已经彻底消耗了消费和商用无人机市场，其主导地位现在正达到有限回报甚至可能是负回报的地步。

这篇文章一部分是对DJI如何来到这里的反思，一部分是对隐居的创始人兼首席执行官弗兰克•王（Frank Wang）的调查’公司的管理风格，以及部分评估贸易战和华为最近的争议对公司的影响。但最重要的是’这是关于DJI如何将自己置于’它成为自己的主要竞争对手。也就是说：

[...] the company’s tireless drive to improve its products and lower prices has sucked so much of the profit out of the market for c***umer and corporate drones that even Wang has little choice but to fund expansi*** into cameras, robotics, and, most controversially, drones sometimes used for surveillance by big companies and government bodies. As one former employee puts it, “Frank has created a race to the bottom, and now he’s competing against himself.”

报道这篇文章的布莱克·施密特和阿什莉·万斯解释道’中国无情的产品周期和激进的定价使得该公司很难从中获利。他们还深入挖掘了DJI在打造霸主地位时所采用的一些无情策略，据报道，这些策略包括在一个网络论坛上充斥来自虚假账户的负面评论，内容涉及另一家中国公司易恒（EHang）’他正在研究乘客无人机，并在YouTube上播放有关四架直升机公司Yuneec的视频。

尽管与地方和国家层面的**合作可能为公司带来了一条新的收入之路，但这也让公司走上了一些黑暗的道路。

记者发现，DJI在2017年宣布，同意向新疆当局提供无人机，新疆有100万***人被各级关押，并接受**的“再教育”。

他们还被告知，DJI的空中交通管制式跟踪技术可能是从与***的互动中产生的：

While it’s not recommended—or, in most places, legal—it’s technically possible to fly DJI’s drones as high as 4 miles into the sky. Someone in China was doing exactly that—and the drone almost collided with a People’s Liberation Army Air Force fighter jet, according to two people familiar with the 2016 incident, who spoke on condition of anonymity because they weren’t authorized to discuss it. The fighter pilot landed and was furious. He asked to check footage from a camera mounted to the plane to see if it caught images of the device, which it had. The military brought the pictures to DJI and demanded to know whose drone it was. DJI said it didn’t have a database with that sort of specific information and could provide only a general idea of devices near that location, according to one of the people familiar with the matter.

The government insisted that DJI create a type of air-traffic-control database that can identify and monitor drones flying in China. While Wang, according to former employees, isn’t a big fan of the military, he created this system rather than have the government try to build it, one of the people says.

DJI要么否认，要么拒绝就报道中的许多说法置评。但报告中详述该公司据称与中国**关系的部分，不太可能减轻美国**中一些联邦机构出于安全考虑停止使用DJI无人机的人的担忧。

不管怎样，施密特和万斯的新功能肯定会刮掉DJI市场支配地位的一些光泽。去看看吧。