instagram的末日就在这里

周一的某个时候，凯文·西斯特罗姆和迈克·克里格似乎已经分手了。...

周一的某个时候，凯文·西斯特罗姆和迈克·克里格似乎已经分手了。

Instagram创始人与母公司之间的紧张关系已经酝酿了几个月。但紧张局势是任何被收购公司的默认状态，Systrom和Krieger已经在这些水域出色地航行了六年。

一般来说，高层管理人员的离职——特别是Facebook的离职——是为了尽量减少戏剧性。在内部确定并命名替代领导。制定公共关系计划并付诸实施。anodyne的博客发布了这条消息。在Facebook，这位高管的离开伴随着良好的祝愿，作为马克·扎克伯格、谢丽尔·桑德伯格和其他人的状态更新发布。

相比之下，Instagram创始人的退场距离这位在工作最后一天大口大口喝啤酒并拉上紧急降落伞的空姐的距离是Facebook有史以来最近的。紧接着发生的最令人震惊的事情是混乱：除了迈克·艾萨克在《****》上发表的简短的最初故事外，Facebook和Instagram的发言人不知道发生了什么。

最终，退出的编排开始变得更像Facebook。创始人在Instagram博客上发布了一封告别信(在下一个关卡中，Systrom利用公司博客几乎证实了他将与Krieger组建一家新公司。）扎克伯格说了几句话——尽管他没有在个人资料中发布任何信息。Systrom和Krieger后来在推特上发表了他们的告别，并发表了告别致辞。所有这些都不能掩盖这一切都是急件的事实。

（顺便说一句，这是一项匆忙的工作，它创造了其他匆忙的工作：《华尔街日报》。杂志和Fast Company最近都对创始人进行了采访，并在他们的话完全过时之前将他们赶了上来。）

正如一位了解创始人的人告诉我的那样，Systrom和Krieger是非常低调的高管。那么，为什么要以如此戏剧性的方式离开呢？他们被要求跨越哪条看不见的线？我想我们最终会发现的(如果你知道——或者只是有一个理论——我洗耳恭听。）

那么我们能肯定什么呢？它告诉了我们关于未来的什么？

今天所做的大部分报道都追溯了收购后的生活中常见的故事：突然爆发的紧张局势。正如库尔特·瓦格纳（Kurt Wagner）和卡拉·斯威舍（Kara Swisher）在Recode上所报道的那样，最近决定从重新共享到Facebook的照片中删除Instagram品牌，这是导致创始人与其母公司关系恶化的轻蔑行为之一。

迪帕·西塔拉曼（Deepa Seetharaman）对这些紧张局势如何加剧的描述是我今天读到的最权威的一篇。今天有多份报告称，创始人离职的最直接原因是扎克伯格今年春天决定重组科克斯旗下的所有产品部门，Systrom现在将向科克斯报告。在Instagram对Facebook的未来比以往任何时候都更加重要的时候，这在Systrom和扎克伯格之间增加了一层复杂的关系。

这里是希瑟拉曼：

Mr. Systrom had previously technically reported to Mike Schroepfer, Facebook’s chief technology officer, but that reporting structure wasn’t widely known. Some within Instagram believed the new structure would give Mr. Systrom much less access to Mr. Zuckerberg, with whom he previously interacted frequently. “It was always Kevin and Mark,” said a person familiar with the situation.

与此同时，Instagram与其母公司之间正在上演一场千刀万剐的动态游戏。多年来，Facebook或多或少地让Instagram处于孤立状态。Facebook正处于高速增长模式，由于其利润丰厚的新闻提要广告而印钞，扎克伯格也乐于让他10亿美元的收购以自己的速度增长。

随后，Facebook在北美达到饱和点，原创帖子的分享率下降，2016年美国总统大选相关的一系列危机也打击了其形象。只有Instagram幸存下来，其声誉几乎完好无损。作为Facebook产品阵容中的皇冠宝石，它成为母公司经常干预的对象(我的同事克里斯·韦尔奇（Chris Welch）在这里总结了一些最突出的例子。）

有些战斗从外部看可能显得微不足道。有人告诉我，今年早些时候做出的将Instagram署名从重新分享到Facebook的帖子中删除的决定，对Systrom来说是一件大事。与此同时，他正在与扎克伯格的各种入侵行为作斗争——Instagram内贴着徽章的通知，恳求人们打开Facebook，这可能是最突出的例子。他们都没有对Instagram进行有意义的改进；它们只是被收购的成本。

每一个问题都会引出另一个问题，很明显，Systrom和Krieger花了越来越多的时间问自己能接受什么。正如本·汤普森（Ben Thompson）所说，创始人的命运在他们**给Facebook的那天就注定了。但仍然：它不必像这样结束。

这意味着什么？首先，我们知道这是Instagram的终结。Systrom和Krieger深入参与日常产品决策，并对公司保持了不同寻常的自主权。多年来，他们小心翼翼到了固执的地步。即使他们开始扩大Instagram的服务范围，他们仍然非常谨慎(创建“收藏夹”组和独立消息应用程序的功能已分别测试了15个月和10个月。）

当然，许多有才华的员工仍然留在Instagram。这是一个令人垂涎的工作在脸谱网，尤其是因为它的新办公室在旧金山市中心。产品管理总监Robby Stein和Vishal Shah以及负责设计工作的Ian Spalter经常被称为组织中的新星。亚当·莫塞里（Adam Mosseri）也同样很受欢迎，他以前负责新闻订阅。但他们的任务将越来越多地是为Facebook的广告网络建立一个前端。Instagram曾经享有的自主性已经消失。

创始人的仓促离职使得许多项目处于不断变化之中。Systrom的宠物项目IGTV因担心与Facebook Watch竞争过于激烈而差点被杀，它可能会被扼杀在摇篮中(正如我本月早些时候首次报道的那样，Instagram也正在开发一款独立的购物应用程序。Instagram Direct的命运也有待决定。

Systrom——一位新父亲——和Krieger将从科技领域休假一段时间，尽管有人怀疑不会太多。在接下来的几周里，Systrom已经安排了信息和有线电视的采访，也许我们会了解更多关于他的离开的信息(看来他会更端庄一些。但也许不是！）

没有什么能改变这一事实，即这是一次非同寻常的退出，也让Facebook员工感到震惊。本周，一些未知的事情改变了创始人的想法，在他们准备好之前数月甚至数年，就把他们推到了门外。在本周之前，凯文·Systrom和迈克·克里格还没有完成Instagram的建设。无论他们接下来建造什么，马克·扎克伯格都会全神贯注。

民主

在私人司法部的会议中，可能导致对Facebook、谷歌和其他科技巨头的新调查

Brian Fung和Tony Romm回顾了Jeff Sessi***和一组首席检察官关于加强对科技公司审查的会议。听起来好像有什么行动即将到来：

Most in the meeting agreed that the Justice Department would probably play a role in any legal action against the tech industry. Still, much of the group’s momentum now appears to be driven by an emerging multistate inquiry — not the Justice Department — with Nebraska Attorney General Doug Peterson expected to coordinate the attorneys general’s conversation.

“[The] AGs are really focused on understanding more as to what c***umers are truly c***enting to and what they may not know is going on with their data,” Racine said in an interview.

谷歌首席执行官Sundar Pichai将会见共和党议员

Sundar Pichai已同意前往华盛顿，但只是与共和党议员进行私下会晤。

Facebook已经删除了十几个大型保守派和自由派政治页面

据克雷格·西尔弗曼报道，Facebook发现了一些发布病毒式政治内容的假账户，并关闭了相关页面。他们在这里钓到了一些大鱼，其中包括一位记者的家，他在Facebook上的参与度比其他任何人都高：

Facebook has removed over a dozen American hyperpartisan liberal and c***ervative pages with more than 30 million combined fans after discovering they were administered by the same fake account and were in violation of policies against spamming, a company spokesperson told BuzzFeed News.

All of the removed pages had recently, and almost exclusively, been promoting links to LifeZette.com, the c***ervative website founded by Fox News host Laura Ingraham. It was sold last year to Canadian billionaire Daryl Katz, though Ingraham maintains a minority stake in the company, according to CNN. LifeZette’s content continues to be heavily promoted on Ingraham’s social media accounts. (Her Facebook page and the main LifeZette page were not removed by Facebook. The company did not respond to requests for comment.)

报告称，大科技的商业模式已被打破

Deepa Seetharaman报道称，前Facebook员工迪帕扬·戈什（Dipayan Ghosh）有一份新报告指出，硅谷应该受到更严格的监管，特别是在获取用户方面：

Over the course of the year, the tech companies have announced changes to their privacy practices and have tried to take steps to shore up user trust. But those changes don’t go far enough to address the deeper problems of the platforms, which are still reliant on maintaining user attention, according to Messrs. Ghosh and Scott, who wrote a separate report in January critical of the big tech companies.

“I think we both felt at the beginning of the year, there was potential to talk to the industry,” said Mr. Ghosh, who previously served as a White House technology adviser under President Barack Obama. “We are increasingly disillusioned now.”

Safari的“Siri建议”搜索结果突出了阴谋网站和假新闻

埃图，狩猎？Charlie Warzel发现，该浏览器推广了Pizzagate视频、否认大屠杀的文章和揭穿种族科学的帖子。

别把它叫做隐私

娜塔莎·辛格（Natasha Singer）预演了周三关于数据隐私的听证会，并建议国会更好地审查科技公司的商业行为：

In a surveillance economy where companies track, ****yze and capitalize on our clicks, the issue at hand isn’t privacy. The problem is unfettered data exploitation and its potential deleterious c***equences — among them, unequal c***umer treatment, financial fraud, identity theft, manipulative marketing and discrimination.

In other words, asking companies whose business models revolve around exploiting data-based c***umer-influence techniques to explain their privacy policies seems about as useful as asking sharks to hold forth on vegani**.

谷歌任命新隐私主管，提供监管框架

基思·恩莱特（Keith Enright）是谷歌新任首席隐私官，他上任之际，谷歌正面临着数据处理方面的潜在联邦监管。

#选举观察：巴西向Gab的移民

据大西洋委员会数字法医研究实验室称，巴西人正在接受极右翼的推特克隆人Gab。

The migration to Gab started with Twitter hashtags. Hashtags promoting Gab appeared a few days after Twitter suspended both Brazilian accounts and that of right-wing c***piracy theorist Alex Jones. The most popular hashtag, #MeSegueNoGab (Follow Me on Gab), was tweeted 25,000 times between August 20 and 23 and trended in Brazil.

The hashtag was championed by Twitter profiles historically linked to Jair Bolsonaro. Among the main influencers sharing the hashtag were the Movimento Brasil C***ervador (C***ervative Brazil Movement), and hyper-partisan websites Conexão Política and Portal Terça Livre. There was no evidence of automated amplification.

在别处

推特发布新政策禁止非人道言论

推特的新政策将禁止“基于某个可识别群体的成员身份对任何人进行非人化”的帖子，即使该帖子不是针对某个被虐待的人的推特。一个新的转折是，Twitter正在征求有关该政策及其实施方式的反馈。

Twitter的新安全政策是如何制定的

Louise Matsakis与Del Harvey谈论新规则：

Generally speaking, my view is that if there is a behavior that is likely to result in real-world harm we really should be looking at what are the guardrails around something like that. How can we do a good job of making sure that we are taking our role seriously in terms of trying to protect people?

Part of the reason I think we’re talking about this now is we’ve made a lot of changes over the last couple of years to really improve our enforcement opti*** past just suspension. Some time ago, you were suspended or you were not suspended. That was pretty much all we had. We’ve tried to add a lot of new enforcement opti***. Now that we have some of those additional opti***, and now that we’re working on developing more, it gives us the opportunity to really dig into some areas that were maybe grey areas in the past that we didn’t have policy coverage for.

Instagram创始人辞职原因：与Facebook的独立性减弱

乔什·康斯特尼（Josh Contine）关于克里希特（Krexit）的帖子中包括了这些金块：Instagram的公共政策总监妮可·杰克逊·科拉科（Nicole Jackson Colaco）和Instagram的AR/摄像头产品负责人基思·佩里斯（Keith Peiris）都于今年早些时候离职。

Facebook的卡罗琳·埃弗森：重建信任是公司的“全部重点”

《广告周刊》就信任问题采访了Facebook全球营销总监：

EVERSON: The way we think about it is it’s a series of acti*** that you do every single day, just like if it was a personal relati***hip. That’s how we talk about it internally. When you’re sitting with [Facebook chief product officer] Chris [Cox] and [Facebook CEO] Mark [Zuckerberg], it’s like, how do you build trust with a friend, a partner, a spouse? You build it every day by actually doing what you say, being very transparent, being humble, having full acceptance of resp***ibility.

If I added up all the product things that we have done, everything from changing privacy settings to doing more education to c***umers to giving them full control over how their data is being used to saying that if you want to take all your photos out of Facebook and move them out, you can do that. Each one of those things, we’re hoping, adds up to ensuring that we either regain it or continue to have it with those that we didn’t lose. It’s a total focus of the company.

发射

Instagram向其浏览器应用程序和Instagram Lite添加通知

就连Instagram的终结都不能阻止该组织发送网络通知。

拿

Facebook比以往任何时候都更需要Instagram的系统

希拉·奥维德说Instagram创始人的离开会让人感到刺痛：

Losing the founders doesn’t mean that all the psychic, strategic and financial benefits of owning Instagram are wiped away. Facebook will put its trusted people in charge of the asset. Life at Instagram will move on after a while, as presumably it has at WhatsApp. But we and Facebook will never really know what might have been lost for the company and for the health of the internet.

俄勒冈大学机密

今天大概有30个人注册了这个界面！欢迎加入，并为俄勒冈州相关内容的普遍缺失提前道歉。

最后。。。

Instagram的Kevin Systrom在他为10亿用户构建的平台上运行

Kevin Systrom是如何度过他的一天的？这是《华尔街日报》杂志采访中的一条线索，采访是在他穿过门罗公园的一堵墙离开库尔·艾德之前进行的。

He told me he’s taken personality tests that suggest he’s an introvert and that he finds great joy in disappearing on long, solo bike rides. “I gain my power, my energy, by being alone in reflection,” he says. “That’s why I love cycling. Because I can be out in the middle of nowhere on my bike and let it all go.”

回到我们身边，凯文！！