几年前，床垫公司Casper在podcast广告上垄断了市场，并因在线床垫评论引发了一场小冲突。该公司上周五提交的上市申请显示，该公司正试图将重心转向“非传统类别”，现在可以以S-1格式阅读。卡斯珀将自己称为“睡眠经济的先驱”，将“前沿技术、数据和见解的好处直接带给消费者”

不过，它仍然是一家床垫公司。其中一家拥有140万客户，2018年净亏损9200万元，净收入3.58亿元，但仍主要销售床垫和床垫上的东西。不过，根据IPO，公司有计划：

Our offerings [...] are increasingly focused on non-traditional categories, including products that promote the ideal ambience for sleep, such as lighting, sound, scents, temperature, and humidity; sleep technology, such as tracking devices, medical machines, bedside clocks, and connected devices; sleep supplements, such as sprays, pills, and vitamins; and sleep services, such as digital apps, meditation, sleep programming, and counseling.

不管公司怎么说’s“越来越专注，” 卡斯珀’该公司迄今为止唯一的科技产品是它的辉光床头灯。

卡斯珀还发现了一个被称为“睡眠弧”的生态位，听起来。。。就像人们每晚都在做的一样。

There are many factors affecting sleep quality, including light, sound, temperature and humidity, mattress and bedding selection, as well as bedtime and wake-up rituals. Importantly, we believe that sleep c***ists of more than just the act of sleeping, and instead, includes the entire set of human behaviors that span from bedtime to wake-up and affect sleep quality—this is what we refer to as the Sleep Arc.

在IPO中，该公司还注意到，由于其“快乐”的经历，它与极为相似的竞争对手（如Purple、Tuft&Needle等）有所不同。卡斯珀也非常非常希望你知道它想成为“睡眠的耐克”，不管这意味着什么。

卡斯珀将以令人失望的股票符号CSPR在纽约证交所上市。我们可以建议你“小睡”、“打瞌睡”、“休息”，甚至只是“ZZZZ”吗？