这些年来一直关注苹果的人都记得，当苹果本周早些时候公布iPad mini时，有一件事：史蒂夫•乔布斯（Steve Jobs）对7英寸平板电脑外形的直言不讳批评。现任CEO蒂姆库克刚刚发表了上述评论，他在苹果的财报电话会议上说，“我们不会**七英寸平板电脑。”他继续说iPad mini不是像七英寸平板电脑那样折中的产品。这是一个完全不同的联盟。”

正如苹果首席执行官在评论中指出的那样（以上音频），该公司在周二的主题演讲中花了相当长的时间将Nexus7与iPad mini进行比较，PhilSchiller说“iPad mini的显示面积比iPad mini大三分之一。”所有这些都归结为iPad mini的7.9英寸显示屏，蒂姆库克显然认为，这是显着不同于7英寸所提供的Nexus7。这也是一件好事：否则苹果可能采纳了乔布斯的建议，并加入了“砂纸，这样用户就可以用砂纸把手指磨成四分之一大小”

The comments that I think you're referencing are comments that Steve had made before about seven inch tablets. And, let me be clear, we would not make one of the seven inch tablets. We don't think they're good products, and we would never make one. Not just because it's seven inches, but for many reas***. One of the reas***, however, is size.

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I'm not sure if you saw our keynote, but the difference between just the real estate size between the 7.9... versus 7 is 35 percent. And when you look at the usable area it's much greater than that... The iPad mini is a fantastic product. It is not a compromised product like the seven inch tablets. It's in a whole different league.