一段时间以来，Facebook一直表现得“缓慢”
面对任何关于俄罗斯在该平台上的干涉或错误信息的问题，Facebook都会坦言自己“认识到”这个问题的速度很慢，然后就列出了自那以来为解决这个问题所采取的每一步。
现在每个人都同意Facebook的速度很慢。但为什么公司发展缓慢？在今天的一份重要的新报告中，《****》开始理解为什么：Facebook花了这么长时间才发现其平台上最重要的安全问题。Sheera Frenkel、Nicholas Confessore、Cecilia Kang、Matthew Rosenberg和Jack Nicas采访了50多人讲述了这个故事。
结果是分裂的领导层往往试图将关键决策委托给其他人。与此同时，该公司大力宣传国会的重要朋友，削弱其公司和立法敌人，并将阴谋论和反对派研究推给记者。该公司曾与Definers合作，Definers是一家专门从事信息战的黑魔法公关公司，但在《****》报道之后，Facebook于周三断绝了与Definers的关系。
对于任何阅读界面的人来说，整篇文章都是必读的。但有两个关键点很突出：
长刀是为谢丽尔·桑德伯格而来的。Facebook的首席运营官魅力四射，但她在公司未能保护平台的过程中所扮演的角色基本上没有受到审查。随着这个故事的结束，这个时代已经结束。记者们写道，桑德伯格亲自挑选了她的说客，包括马恩·莱文（Marne Levine）和乔尔·卡普兰（Joel Kaplan），并说她向其安全团队施压，要求他们不要完全披露俄罗斯在平台上的活动。她和卡普兰认为这样做会激怒保守派，威胁到商业(不管怎么说，这最终还是发生了，发生的事情远没有那么重要，生意也维持得很好。2014年，Levine转到Instagram。）
桑德伯格还亲自（并成功）游说来自明尼苏达州的民主党参议员艾米·克洛布查尔（Amy Klobuchar），反对用强硬的措辞批评Facebook。她还表示公众支持有害的禁止**易法案，该法案将许多性工作者的生命置于极大的危险之中，希望能在共和党议员中赢得支持。
今天，当我与一些前facebook用户联系时，他们从这个故事中得到的最大收获是，对桑德伯格的内部怀疑现在终于在公司的流行叙事中站稳了脚跟。
Facebook与肮脏作斗争。大多数公共关系努力都是相对良性的。但在一家公司成为全球超级大国的前后某个时候，它产生了这样一种想法，即它可以通过雇用不道德的公关机构来推动他们最喜欢的问题，而不留下他们参与的痕迹，从而使现实屈从于它的意愿。
Facebook在过去两年里一直在宣扬“透明”的理念，它一直在努力学习这一理念。他们**的一些刺客为Definers Public Affairs工作。Definers Public Affairs是一家总部设在华盛顿的机构，它发起了一场Astroturp运动，试图将谷歌和推特拖入俄罗斯问题。成功了。从报告中可以看出：
On a c***ervative news site called the NTK Network, dozens of articles blasted Google and Apple for unsavory business practices. One story called Mr. Cook hypocritical for chiding Facebook over privacy, noting that Apple also collects reams of data from users. Another played down the impact of the Russians’ use of Facebook.
The rash of news coverage was no accident: NTK is an affiliate of Definers, sharing offices and staff with the public relati*** firm in Arlington, Va. Many NTK Network stories are written by staff members at Definers or America Rising, the company’s political opposition-research arm, to attack their clients’ enemies. While the NTK Network does not have a large audience of its own, its content is frequently picked up by popular c***ervative outlets, including Breitbart.
因此，左手在新闻提要中与错误信息作斗争，而右手则给记者带来恐惧、不确定性和怀疑。阴谋论是从房子里传出来的。
为什么Facebook如此努力地拖累竞争对手？Deepa Seetharaman在当天关于Facebook的另一个伟大的幕后故事中给出了一个答案。该公司的士气此前相当高涨，但今年却大幅下降。她写道：
Amid a plunge in the stock price, ongoing leadership turmoil and critical media coverage, just over half of employees said they were optimistic about Facebook’s future, down 32 percentage points from the year earlier, according to the survey, which was taken by nearly 29,000 employees. Fifty-three percent said Facebook was making the world better, down 19 percentage points from a year ago.
因此，Seetharaman报道，更多的Facebook员工开始寻找出口。去年10月，员工们表示，他们计划在Facebook再呆3.9年，低于去年的4.3年。12%的受访者表示，他们将在不到一年的时间内离职，高于前一年的10%。
在《*****》（Washington Post）上，利扎·德沃斯金（Lizza Dwoskin）与Instagram的一名原员工贝利·理查森（Bailey Richardson）进行了交谈，后者于2014年辞职。她最近删除了自己的账户。”她告诉德沃斯金说：“感觉上我们都沉迷于一种不再让我们兴奋的药物。”所以我想为一些真正有用的东西腾出空间。”
当然，在过去两年的披露之后，这些员工离职一直是Facebook面临的最直接威胁。剑桥分析公司（Cambridge Analytica）丑闻可能使该公司股价下跌，但真正的危险是人们不想再在那里工作了。如果员工在调查中诚实，到明年这个时候将有3000多名员工离职。
但Facebook也面临着一个新的威胁：即将到来的民主党国会。众议院反垄断小组委员会首席民主党人大卫·西西林在读了《****》的报道后说：
”It is long past time for us to take action. I am confident that, despite Facebook’s best efforts to buy Congress’s silence, the will of the American people will prevail. Next January, Congress should get to work enacting new laws to hold concentrated economic power to account, address the corrupting influence of corporate money in our democracy, and restore the rights of Americans.”
系好安全带。
更正，11/16：这篇文章已经更新，以反映理查森在2014年离开Instagram。这篇文章也被修改，以反映虽然莱文被聘为说客，但她在转到Instagram后没有处理俄罗斯问题。
亚马逊交易
关于亚马逊与纽约和弗吉尼亚的甜心交易的争论持续到了第二天。我收到了你们很多人的来信，你们的反馈好坏参半。快速示例：
读者M.L.：
“The biggest buyers of cloud services are banks and the federal government, hence New York and D.C.
Bezos played the politicians like drums to extract taxpayer subsidies at the expense of other, **all businesses who have a higher corporate tax burden, just like Musk and every owner of a sports franchise not named Joe Robbie. Government is designed to protect the big against the **all.”
读者K.D.更具同情心：
The greater NYC and D.C. areas have some of the highest concentrati*** of tech talent in the United States, are highly visible, and have a pipeline of future workers from the areas’ many educational instituti***. Why should Amazon limit the benefits to itself, and its shareholders, of its new HQ’s location?
在《华尔街日报》上，劳拉·史蒂文斯（Laura Stevens）和肖迪·赖斯（Shayndi Raice）向我们介绍了亚马逊是如何做出决定的。该公司在9月份选择创建两个新的地区办事处，而不是一个单一的“HQ2”，因为该公司认为，没有一个大都市地区能够为亚马逊提供对所有经济活动征税所需的所有工人。
除了纽约和弗吉尼亚，亚马逊还选择在纳什维尔建立一个较小的“运营设施”。据报道，剩下的17名决赛选手一无所有，尽管每个城市在这项任务上花费了数十万美元。以下是一个失败城市的代表性语录：
Steven Fulop, the mayor of Jersey City, N.J., across the Hudson River from Manhattan, had his own opini*** about the contest. His city entered but wasn’t a finalist.
Amazon “used their brand not to have any social impact,” he said. “They used it to pit one community against the other and everybody fell for it. Us included.”
与此同时，除了纽约州州长、纽约市市长和弗吉尼亚州参议员的一些愉快谈话外，对该协议的热情已经减弱。但正如马克纳·凯利（Makena Kelly）今天指出的那样，纽约的参议员们最初什么也没说：
They’ve released no public statements, and they declined to comment when reached by The Verge. The silence could be a sign that both senators are keeping a low profile as the more moderate and progressive facti*** of the Democratic party face off over the controversial Amazon deal.
Rep.-elect Alexandria Ocasio-Cortez was one of the lawmakers who voiced their objection to an NYC headquarters, tweeting yesterday that “displacement is not community development. Investing in luxury condos is not the same thing as investing in people and families. Shuffling working class people out of a community does not improve their quality of life.”
然而，当天晚些时候，参议员基尔斯滕·吉利布兰德（Kirsten Gillibrand）发表了一份声明，表达了她的蔑视：“历史上最富有的公司之一不应该在太多纽约家庭难以维持生计的情况下接受纳税人的财政援助。”
但是，嘿，这5万名亚马逊新员工最终会离开并创办自己的公司吗？他们会把地区办事处1和2变成繁荣的技术中心吗？Dan Primack报道说，他们在西雅图没有这样做：
亚马逊成功的一个最显著的部分是它几乎没有其他的成功，尤其是在其家乡西雅图。在独角兽数量众多的时代，似乎只有一只（护航队）由亚马逊兽医在母舰附近建立。
周三，围绕该交易的争议似乎并没有变得更严重。但情况似乎也没有好转。
民主
Facebook表示，任何重返中国的举动都将保留****
Facebook发布了对美国参议员今年早些时候向该公司提出的问题的书面回复。莎拉·弗里尔（Sarah Frier）报道说，有很多偏离和逃避，但该公司对中国的回报有这样的说法：
“In keeping with these commitments, rigorous human rights due diligence and careful c***ideration of free expression and privacy implicati*** would c***titute important components of any decision on entering China,” the company told U.S. senators. “Facebook has been blocked in China since 2009, and no decisi*** have been made around the conditi*** under which any possible future service might be offered in China.“
特朗普正在推特上散布虚假的选民欺诈指控。Twitter表示将在2019年讨论这一问题。
查理·沃泽尔（Charlie Warzel）问推特，他们将如何处理总统在推特上毫无根据地宣称选民欺诈的问题。推特说他们会在新的一年里回复我们所有人。
谷歌在多伦多的“智慧城市”面临新的阻力
加拿大**机构多伦多滨水区和Alphabet Inc.旗下的人行道实验室计划开发12英亩的多伦多滨水区。Ava Kofman报告说，谷歌的保密性正在使社区反对该项目：
From the start, activists, technology researchers, and some government officials have been skeptical about the idea of putting Google, or one of its sister companies, in charge of a city. Their suspici*** about turning part of Toronto into a corporate test bed were triggered, at first, by the company’s history of unethical corporate practices and surreptitious data collection. They have since been borne out by Quayside’s secret and undemocratic development process, which has been plagued by a lack of public input — what one critic has called “a colonizing experiment in surveillance capitali** attempting to bulldoze important urban, civic and political issues.” In recent months, a series of prominent resignati*** from advisory board members, along with organized resistance from concerned residents, have added to the growing public backlash against the project.
面对英国的监管，大科技派了一名说客到伦敦
据伊西·拉波斯基报道，代表Facebook、Twitter和谷歌等成员的互联网协会正在英国开设办事处。
Juul切断了商店的尼古丁供应，关闭了社交媒体
电子烟**商Juul是这一代最大的消费科技公司之一，它在社交媒体上蓬勃发展，青少年在社交媒体上分享无尽的迷因和吹牛视频。Rachel Becker报道，为了避免进一步的监管，该公司正在删除其Facebook和Instagram账户。
As for video, “YouTube will only be used for posting testimonials of former ***** **okers who have switched to the JUUL system, in part to support online content on JUUL.com.” To keep users from posting their own DIY Juul ads, the company says it will rely on Facebook, Instagram, Twitter, and Snapchat to ban posts that make **oking or vaping look appealing.
在别处
比特槽立即从PayPal中移除
PayPal转而阻止BitSleet，这是一个YouTube克隆，深受右翼博客和阴谋论者的欢迎。当朱莉娅·亚历山大（Julia Alexander）在3月份写这篇文章时，头版充斥着关于唐纳德·特朗普、希拉里·克林顿和比萨盖特的视频。目前还不清楚最后一根稻草是什么。
人们在Facebook上为他们关心的事业筹集了超过10亿美元
人们在Facebook上为慈善事业募集了10亿美元。美好的
Facebook Lasso应用程序负责人Brady Voss在发布后立即前往Netflix
当你最近一次谋杀的克隆人头目跳到更绿的牧场时，这从来不是一个好兆头。Josh Contine报告说，运行可能成为TikTok**的Lasso的人已经前往Netflix，并且Lasso的起步很慢。
Kevin Systrom：社交媒体需要监管
凯文·伊斯特罗姆再一次站在舞台上的某个地方，并没有被迫回答到底是什么导致他离开Instagram，让我永远痛苦。
Instagram影响者销售定制照片预设
泰勒·洛伦兹（Taylor Lorenz）写到Instagram明星们赚钱的不太可能的方式：Lightoom预设。令人惊讶的是，一些基本上已经失宠的东西——Instagram过滤器不知何故，它已经变成了大生意。
Presets are custom filters applied using Adobe Lightroom, a photo-editing tool. Influencers run all their photos through a specific preset in order to cultivate a specific aesthetic and make their feed look cohesive. Influencers have relied on Lightroom for years, but it wasn’t until June of this year that Adobe finally introduced the ability to create and share presets entirely on mobile, and a preset boom was born.
Maddy Corbin, who lives in Indianapolis and has nearly 30,000 followers on Instagram, spent months in Lightroom, “playing around, figuring out what kind of aesthetic I had and what colors best represented my brand,” she said. She eventually landed on a pastel-pink look that her peers were happy to pay for. Now her followers share their own photos, washed in Corbin’s exact shade of pink, using Corbin’s preset under the hashtag #MADDYCORBINPRESETS. The tagged photos all look like an extension of Corbin’s feed.
Snap披露美国有关IPO披露的传票
Snap因其首次公开募股而面临股东诉讼，Alison Frankel报告称，**已要求提供更多信息，该公司认为这是为了确定其是否充分披露了Instagram的竞争情况(我个人的看法是，Snap在其S1业务面临的诸多严峻挑战方面非常透明！）
Tinder的产品负责人已经离开了
Tinder备受尊敬的首席产品官布赖恩·诺加德（Brian Norgard）正在重返投资领域并开始创业。Tinder不受关注，但它始终是最聪明、最具前瞻性的社交应用之一。诺加德写了一篇关于离开的中篇文章。
英国vs美国：你能得到多少个人数据？
娜塔莎·辛格和普拉尚特·S。Rao比较和对比公司愿意提供给他们的个人数据，具体取决于他们居住的地方：
We each asked Facebook for copies of our web-browsing data, as well as any data the company acquired about us from data brokers or other services. We made similar requests of Twitter and LinkedIn, which can also collect details about users’ activities on other sites as well as personal details from third parties like employers or advertisers.
None provided us with copies of that raw information.
Tim Wu谈到竞争法如何阻止大型科技公司
Brian Feldman要求Tim Wu对Facebook提出一个简洁的理由：
WU: That the acquisiti*** of Instagram and WhatsApp were illegal at the time and should be undone. I think it would put more checks on their power. I also think that the tech-lash going on is its own power. Ultimately, when there’s unaccountable power in the United States, there’s a c***titutional revulsion. Whoever leads the case to break up Facebook will have the political winds and the public at his back. The case against Facebook is easy.
发射
谷歌夜视评论：像素相机夜视
虽然这不是一个社交功能，但谷歌在微光摄影方面所做的事情值得大张旗鼓。它将使人们比以往任何时候都能捕捉到更多的生活细节。在我看来，这是一次真诚的技术突破。
拿
亚历山大里亚奥卡西奥·科尔特斯；亚马逊——纽约代表对亚马逊公司福利的看法是正确的
亚马逊的HQ2特技完成了罕见的壮举，将国会最自由的民主党人之一和保守的《国家评论》联合起来。Veronique de Rugy写道：
I can’t believe I’m saying this, but Ocasio-Cortez is mostly correct on this matter, and her c***ervative critics are wrong. Handouts like this to Amazon and other prominent companies are appalling in their cronyi**, pure and simple. I agree that she doesn’t understand economics and that her socialist ideal is a recipe for fiscal and economic disaster. But her c***ervative critics reveal their own economic misunderstanding when they support targeted tax breaks as a means of creating jobs.
亚马逊在HQ2过程中做了它应该做的事情
丹尼·克莱顿（Danny Crichton）在这里代表获得数十亿美元税收优惠的大公司发言，以做他们本来打算做的事情：
Amazon’s process hopefully woke up a number of slumbering city governments to the reality that their hometowns are not relatively as attractive as other cities.
醒醒，塔斯卡卢萨！如果你不把自己改造成纽约市，你永远不会赢得任何生意。
最后。。。
谷歌地图的消息传递将应用到Android和iOS
谷歌创建消息传递应用程序的方式与其他公司创建空闲频道的方式相同。但是没有什么能让我为谷歌地图信息的发布做好准备。
That “Message” button is now coming to Google Maps for Android and iOS, along with an inbox view for your conversati***. Shops and restaurants that have a Business Profile with Google will sport a new “Message” button in their listing, alongside the usual call shortcut. It coincides with a broader launch of the messaging feature to additional countries.
无论什么
跟我说
请向我发送有关如何提升Facebook士气的提示、评论、问题和建议：[email protected].
