什么是产品开发过程中的步骤是什么？(the steps in the product development process?)

在产品开发过程中有八个一般步骤，尽管许多组织根据自己的喜好选择添加或删除一些步骤。最初的步骤是构思，这被广泛认为是这个过程中最关键的部分。第二步和第三步是想法筛选和概念开发，在这两个步骤中，想法库得到简化和改进。接下来是业务分析和测试，用于检查产品的可行性。技术实施、商业化和重新定价分别是第六步到第八步；他们负责新产品开发的工业和营销目的。。...

A brainstorming session can aid in idea generation.

Manufacturing the final product happens in the step known as technical implementation.

许多专家一致认为，思想生成是产品开发的基础，往往是最困难的问题之一。在这一步中，开发人员将考虑市场需求、产品研究，甚至业务竞争对手，为产品提出新的想法。在此期间，头脑风暴会议非常活跃，可以产生从零到几十个商业想法。

Most new drugs are a result of large investments in research and development.

产品开发过程的下一步，创意筛选，允许开发者剔除头脑风暴产生的平庸创意，保留非凡创意。优势、劣势、机会和威胁（SWOT）分析通常用于帮助筛选。一旦一个想法获得最终批准，开发人员将进入第三步，即概念开发，并研究改进和构建概念产品的方法。

在将概念简化为具体的业务概念之后，开发人员接着进行业务分析。在这一步中，研究和开发团队将检查制造产品的可能成本以及产品的预计适销性和盈利能力。这通常与第五步（测试）同时进行，测试包括在公司内部和预计目标市场试用产品原型。初始价格通常在此时确定。

如果业务分析和测试的结果是有利的，那么业务可以转向技术实现。在这一步中，公司致力于制造最终产品，开发工作系统和技术，以确保在生产过程中有足够的产出和管理。第七步，商业化，紧接着就是向公众发布产品。产品开发过程的最后一步，重新定价，涉及根据客户反馈和需求改变销售价格，以实现销售和利润最大化。。

发表于 2022-01-03 16:42
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分类：商业金融

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